There are three key points of a successful webinar – interesting, impressive, and informative.
It won’t matter how great your marketing skills are if you can’t grab and hold the audience’s attention. If you are standing there and talking for straight 60 minutes, everyone will get bored and probably leave the webinar before you get a chance to sell anything.
What’s the ideal solution? Use engaging presentation slides, along with good tools from the best webinar platforms.
The way you present your data has always been of importance in meetings and presentation slides play a huge role in it. If you want to keep your participants focused and sky-rocket your engagement rates, you need to spend time creating an awesome webinar presentation.
Here are 10 amazing tips on how to create a webinar presentation that boosts engagement and helps you sell more.
How To Create A Webinar Presentation to Impress Your Audience
1. Create Attention-Grabbing Title
According to pro webinar creators, you only have a couple of seconds to grab the attention of a person and convince them to join your webinar. And in that short duration, your title is what they’ll be reading first.
For the best results, your webinar title should be catchy, descriptive, and convincing. A few must-have elements are:
Add a number: Try to frame your title in such a way that it includes a number. It helps the potential audience understand how much they’ll get to know in the webinar.
An example of it would be “How To Market Your Product on Instagram: 5 Ground-Breaking Tips”
Time constraint: If possible, you should also add a time constraint in the webinar title to show how long it takes to get the result.
For example, “How To Reach Your First 1000 Followers in 30 Days” looks very catchy.
You want to create a title that talks about the subject in a descriptive manner.
2. Prepare A Presentation Outline
Before you start your webinar, you should definitely have a presentation slide with an outline of what’s to come.
If your webinar title contains 5 tips, now is the time to list down what those 5 tips are going to be. You don’t need to explain everything here as that’ll be boring. You just want to give a brief overview of what you’ll cover as the webinar proceeds.
Doing so makes it easy for the audience to expect what’s coming next and stay prepared. It’s also a good idea to refer back to the outline once you complete a topic before moving to the next one.
3. One Idea Per Slide
Your webinar isn’t a university lecture where you can add dozens of ideas on a single slide making it overloaded simply incomprehensible.
To deliver your ideas in an efficient manner, limit it to one idea per slide. You should also break down each sub-topic in its own slide to maintain the minimalist structure.
For the idea description, the best option is to keep it encapsulated within 1-2 sentences at max. This way, the audience can quickly glance over the idea and focus on you as a presenter.
4. More Visuals, Less Text
In a similar manner, you don’t want the audience to spend time reading what’s on the slide instead of listening to what you are explaining.
And if there’s a lot of text on a single slide, it’s bound to happen (damnit, human brain!)
You want your slide to look more like a gallery album than a thesis book. However, it doesn’t mean you will use all sorts of visuals elements to fill up the blank space. Your first goal should be to maintain minimalism and then make it appealing.
For photos, avoid using stock photos and templates as that looks unprofessional. Always lookout for new and unique ideas that can add originality to your webinar slides.
Graphs and charts work amazing for data-based presentations.
So, instead of adding a paragraph and explaining the data, try to visualize it in a colorful manner.
5. Use Full-Page Photo
For each webinar presentation slide, you’ll have a blank canvas to fill. If you are using a colored-background, that should look good.
But if you are using an image background, ensure that the image is set to cover the entire canvas area. Doing so will make the slide instantly pop-out and grab the audience’s attention.
To add text, you should add larger font sizes and add the text box where it’ll be visible. If the text doesn’t blend in, you can add a color background to it so that it’s easier to find and read.
6. Maintain Your Brand Color Scheme
The color scheme is something that needs to be perfectly balanced. On one hand, using too many colors make the slide look childish and unprofessional. And on the other hand, using a single color is boring.
Your best option is to create a color pallet of 2 to 3 colors and stick to it. It’d be even better if those colors match your brand color scheme as that’ll improve the overall branding.
If you need help, use online tools like https://coolors.co to instantly generate impressive color schemes suitable for businesses.
7. Add Questions and Polls
At times, you may notice that audience engagement is dropping and that that there are no new questions being asked in the live chat area.
As a presenter, it’s your responsibility to quickly take action and engage with the audience. Q&A is the best way to do so.
Even if there are no new questions being asked, you can initiate the conversation with a question that requires a response. Most webinar platforms will allow you to show a question or poll on the screen with a single click.
Not only it’ll improve engagement but give you some more data points to talk about based on the poll results or the answers.
8. Choose The Right Fonts Combination
The typography you choose directly influences the decision-making behavior of the audience (source) Eye-catchy and easy-to-read fonts are much more persuasive than dull or hard-to-read fonts.
Moreover, good typography builds brand recognition and helps hold the attention of the readers for a longer time.
For most webinar presentations, there’ll be two types of texts – headings and descriptions.
The key is to use different fonts for each and maintain that font combination throughout all the slides.
Don’t worry, you don’t have to bang your head to find the best font combinations yourself. You can use https://fontpair.co to find pre-paired fonts quickly.
9. Follow The “Rule of Three”
If you haven’t noticed yet, most of the important information is structured in groups of three. A few examples would be “mind, body, spirit”, “life, liberty, and the pursuit of happiness”, and our favorite “dream, believe, and conquer.”
The reason behind this is that for a human mind, a trio of events or characters is more humorous, satisfying, or effective than other numbers (source)
At the same time, the rule of three also states that it’s hard for people to remember more than three things in short-term memory.
To make the best use of it, try to break-down your topics into 3-steps or categorize the steps in a group of threes. This way, the content will boil down to the essence with no fluff making it easy to understand.
10. Employ Storytelling
For a lot of marketers, storytelling marketing is the most powerful way to breathe life into their brands, products, and marketing approach.
Through storytelling, you can give your products and services an identity that will instantly capture the attention of the audience. It builds a personal connection and makes it easier for participants to remember what you explained for a longer time.
However, remember to keep your stories inspirational, informative, and overall motivational. You don’t want to get too personal and divert the audience’s attention.
A thumb of rule is to maintain story structure. Every story should have a beginning, a middle and an end to feel complete, and be effective. The art of storytelling does take some time to learn and employ though so you might want to read a few books to get a hold.
Once a webinar completes, you want the audience to have a sense of improvement and a feeling that it was worth it. To make that possible, you need to give the right amount of information in the best way possible.
With these 10 tips on how to create a webinar presentation, you can create attention-grabbing webinar slides that look professional and influence participants to buy. It’ll also improve overall engagement and the more engaging your webinar presentation is, the more profits you will have.