16 Best Webinar Platforms in 2020:
Make SURE it WON'T crash!
Webinar platforms make it effortless to record, share, and engage with your audience in real-time to establish yourself as an authority and get leads with far less effort. Let’s get started with the most popular picks, which are for good reasons.
While hosting a webinar is easy, finding the right webinar platform for your business isn’t.
There are over hundreds of webinar software with new ones popping out every other week. To make things easier for you, we did put together this list of the 16 best webinar software 2020 that can help you take your webinars to the next level.
WebinarJam is one of the biggest names in the competitive market of webinar platforms. It is used by more than 50,000 people globally, and the number is growing as we speak.
What sets WebinarJam apart from others is its intuitive user experience which is helpful for users with little to no technical knowledge.
The primary focus of WebinarJam is towards live webinars for the purpose of sales and marketing. And to make selling a breezy experience, WebinarJam offers some unique action-focused features, such as:
- Call-To-Action Pop-Ups: During the webinar session, you can show pop-ups to promote your service/products with a clickable link
- Private Chat: Perfect option if you want to provide paid mentorship or recommend a product/service to a specific member
- Sticky Announcements: Show persistent deals or promos anywhere on the screen
Moreover, you can customize these sales features by adding scarcity elements which are proven to work, like a countdown timer or a limited quantity warning.
WebinarJam allows direct streaming to a YouTube page that can be protected with a password. It offers a familiar video experience to your target audience online and helps in conversions.
As they say, getting users to sign-up for a webinar is the easy part, but getting them to show up or follow up is where the challenge begins (as per statistics, only 50% of people show up out of those who registered.)
To effortlessly tackle this, WebinarJam offers email and text integration which you can use to send automated follow-up or a series of reminders, both via email and phone text. You can even customize these notifications and target audience if they leave early.
In a nutshell, WebinarJam has all the bells and whistles that you need to host a successful webinar to sell a product.
WebinarJam is built and powered by RTMP, WebRTC, HLS, Flash, and other latest technologies. In addition, it uses a unique and distinct Broadcast Distribution Technology which creates a universal signal.
All of these combined make WebinarJam 100% compatible and responsive on almost all web browsers and devices. They also help maintain a stable high stream quality throughout the session with no hiccups.
What’s more, every webinar session is automatically recorded and you can send a replay to the audience in one-click.
Other impressive features include the customizable room design, customer-facing interfaces, user-friendly dashboards, up to 6 co-presenters, and a panic button.
A panic button is extremely useful in case of technical failures as clicking it will boot up a brand new live room and automatically redirect all presenters and attendees into it within 10-15 seconds (continues where you left off.)
Lastly, if you went through WebinarJam website, tutorials, WebinarJam reviews from existing users and their sales pages, you will immediately realize that they’re the experts on webinars. Right from WebinarJam login to checkout, their focus is on turning visitors into revenue and making what is WebinarJam crystal clear.
With WebinarJam, you can choose between 3 pricing options:
Basic: Costs $499/year ($41.58/month). Supports up to 500 attendees and up to 2 presenters. You can host unlimited webinars but the maximum duration allowed is 2 hours. Lacks advanced features such as always-on live room and panic button.
Professional: It costs $699/year ($58.25/month). With this plan, you can host webinars with up to 4000 participants and speakers can go up 4. Unlimited webinars allowed with 3 hours max duration. Almost all of the advanced features are available except the control center.
Enterprise: Highest plan that costs $999/year ($83.25/month). Capacity is up to 5000 participants and a maximum of 6 presenters. 4 hours max duration and unlimited webinars supported. You also get access to a plan-exclusive feature – Control Center.
Who is it Best for?
It’s great for individual marketers, speakers, and companies of all sizes. WebinarJam is also a perfect solution if you want to host marketing and sales webinars with money-maker call-to-actions.
Other than that, it can be used for coaching, consulting, hosting Q&A’s, or organizing a virtual meetup with your fans. You can start your 14-day WebinarJam trial for just $1.
While WebinarJam is a great option to host live webinars, for some, it may not be the perfect solution. After all, you’d want to be able to connect with the audience and collect leads passively.
Enter EverWebinar – the only platform that’s solely focused on automated webinars that look and feel live. It’s created by the same team behind WebinarJam but what differentiate both WebinarJam vs EverWebinar is their focus.
EverWebinar (Evergreen Webinar if you missed it) makes it easy for you to scale your webinars and present it to hundreds or thousands of people at all times. It also gives you an opportunity to get “face-to-face” with your customers at scale.
Talking of features, EverWebinar offers a flexible scheduling system so that you can make the webinar available on specific dates or host recurring sessions. You can also make these time zones based so people around the world can watch the webinar during the best day for webinars accordingly.
Moreover, you can use the “Just-in-Time” feature that dynamically starts within minutes upon registration (and it works wonders.)
The registration page itself looks professional and you can choose from several beautiful, responsive designs. If not, you can create your own custom landing page with the drag-and-drop page builder. Besides, you can run split tests to collect data on which landing page works better and gets more registration.
If you ever decide to go live, it offers seamless integration with WebinarJam. You can record your live session on WebinarJam and with one-click, turn it into an evergreen webinar. The recording will keep live chats, polls, and other stats to keep customers glued to your content even longer.
In terms of video quality, EverWebinar supports 30 FPS, high-quality video and audio broadcasting to ensure there are no pixelated frames or choppy frame rates. And while the audience is hooked into high-definition video, you can easily pop a visually-captivating offer to grab their attention.
EverWebinar also integrates with just about every tool you can think of – CRM, email marketing, analytics, etc. You can even pre-record a custom video to play for attendees who are waiting for the webinar to start in the “waiting room.”
All in all, if you want a software that can host your webinar recording while still providing a live-like experience, there’s nothing better than EverWebinar.
Unlike others, EverWebinar offers only one annual plan that costs $499 per year. With this plan, you get access to all of the mentioned features and 24/7 support.
To reduce the upfront cost, you can also choose to pay using an installment plan that costs 3 installments of $199 each per year. Or you can use the EverWebinar discount trial to give EverWebinar a try for 14-day for just $1.
Who is it Best for?
If your goal is to collect leads and make a profit 24/7, EverWebinar can help you a lot. While you still have to hold a webinar, it can be a one-off task. Once your recording is ready, you can make it available for new registrars at all times and effectively sell on auto-pilot.
The next best tool on our list of the best video conferencing software 2020 is BigMarker – the world’s first end-to-end webinar solution i.e., you get emails, landing pages, and video content management under a single platform.
With robust marketing features specially designed for marketers with an affordable pricing, Big Marker Webinar has become an instant fan favorite.
When it comes to types of webinar event supported, BigMarker offers you an array of options to choose, namely:
- Live webinars
- Stealth webinar (aka automated webinar)
- On-demand webinars
- Evergreen webinar
- Live stream to Facebook or YouTube
- Virtual summit or webinar series
- 24/7 webinar where you can hop-in at any time
To put it in perspective, BigMarker is versatile and caters to all types of marketers and businesses. If you are someone who hosts multiple types of webinars under a single platform, that’s a plus right off the bat.
There are 15+ beautiful landing page templates that you can edit (or customize) to host content or capture leads. You can also create new or use pre-configured email campaigns to send reminders or soft sell to your audience.
Similar to most other webinar software, BigMarker is cloud-based and runs through your web browser. This way, it becomes extremely easy for your audience to join the webinar without installing anything.
In terms of the user interface, BigMarker has managed to keep it pleasant, well designed, and easy to navigate around. Given how complex webinar platform settings can be, BigMarker has managed to properly keep similar settings in tabs to make it easier for you.
Speaking of a better experience, BigMarker offers some of the most powerful audience engagement tools to enhance your live session. It supports live chat, dedicated Q&A section with upvoting, polls and surveys, attention-grabbing offers and CTA buttons, file sharing, and a lot more.
The webinar meeting room can also be customized with your company’s logo and brand colors. Other than that, you can invite any participant on-screen to present with you. There’s no limit on how many participant you can invite on-screen which is rare.
Another interesting addition is that you can link your Twitter hashtag to your event. Doing so will let people use your hashtag and ask questions and discuss in real-time on Twitter.
The in-built audience monitoring system creates easy to understand reports to help you analyze audience engagement. If you need advance reporting, you can easily integrate with Google Analytics or other 1500+ leading CRM, marketing, email, and course platforms.
What’s clear from this BigMarker review is that it has one important strength – to combine multiple webinar event types and tools under a single platform. It not only saves you from the headache of using multiple software but also helps you keep the costs low.
There are three plans that you can pick from after completing your 7-day free trial. With each plan, you can host unlimited live and on-demand webinars up to 1TB of cloud storage.
Starter: Lowest priced plan that costs $79/month (paid annually) and includes 100 attendees and 1 host license. While you get access to all of the important features, you can’t host evergreen webinars or webinar series. This plan also doesn’t allow payment gateway integration i.e., you lack the option to create paid webinars.
Elite: If you are going with BigMarker, we recommend starting with this plan. It costs $159/month (paid annually) with a limit of 500 attendees and 2 hosts. You get access to all the features, integrations, and webinar event types.
Summit: Priced at $299/month, this plan supports 1000 attendees and 4 host licenses. Everything from the Elite plan is included.
If you are someone who hosts multiple types of webinars to get maximum benefits but doesn’t want to use separate platforms, BigMarker is an ideal choice for you. From 9 types of webinars to in-built email marketing features to payment gateways, you can get everything done under a single platform.
BigMarker can also be a good option for bigger companies who are getting started with webinar marketing and have plans to scale further down the line. Using this best video conferencing solutions 2020 right from the beginning will save money, time, and hassle of managing multiple software.
Demio is another new webinar platform in the market that instantly caught the eyes of users, owing to its modern and simple approach. It promotes itself as “a webinar platform built for marketing” with a primary goal to help you get better results and make more money.
That does sound like a bold claim, but after reading our Demio review and looking at the features and user experience it has to offer, you’ll realize how focused the company is to prove their claim. To begin with, you can choose from 5 types of webinar campaign – live, series, hybrid, automated, and on-demand.
The overall design of Demio is visually appealing, seamless, and provides a beautiful and distraction-free experience for your audience. There is no software to install as it’s a 100% web-based tool that runs directly in the browser.
Thanks to their clean and minimal UI, creating a new webinar is a breeze and only takes a couple of clicks and inputs. What’s more, you can choose between different types of events right there or copy your preferred settings from a previous webinar.
Coming to the webinar registration process, there are three types of landing pages to choose from. Although they look rather similar to each other, you can customize almost everything to create a unique landing page.
The registration forms can be embedded on your own website and you can send automatic customized email notifications to remind about their upcoming sessions. You can also export members’ details in a CSV file for further use.
Branding should be one of the primary focuses of your webinars. To support that, Demio allows adding your branding and logo across all of your event materials. This eliminates any kind of distractions during the registration or session.
Moving on, it supports HD content streaming in real-time and offers an intuitive user experience for hosts and attendees alike. The webinar room is minimal with a header that shows your logo, an ongoing timer, chat button (clicking it will open the chat window in the sidebar), and setting options. The rest of the screen is intentionally left blank so that viewers can focus on what you are saying.
For better engagement, Demio offers interactive polls with stats, one of the best looking and attention-grabbing CTAs, file sharing, Q&A section, and public or private chat option. It also supports emoji gestures, mentions, and one-click invitations to the virtual stage.
Webinars are automatically recorded and hosted on a beautiful page. You can share the URL with your audience and followers post-session for continued engagement. And of course, this page can be customized with your brand logo and colors.
It has an analytics dashboard that isn’t as mature as WebinarJam but shows important details such as audience count, engagement rate, and how long someone watched your webinar. To compensate for that, it supports integration with over 1000 other web applications and 9 different email marketing integrations.
Another area where Demio shines is dedicated to 24/7 support. You can instantly get your questions answered using their live chat with an average response time of 5 minutes or less. Their knowledge base is also pretty vast with tutorials, how-tos, and a lot more.
After your 14-day free trial, you can choose between three plans:
Starter: Costs $34/month (paid annually) with a 50-attendee limit. It comes with all the standard features, standard support, and allows a maximum of 1 host.
Growth: This plan costs $69/month (paid annually) and has a room limit of 150 participants. Everything from the starter plan is included with the addition of automated events and room & email branding. Standard support and 1 host limit still apply.
Business: Highest plan priced at $163/month when paid annually. There’s a limit of 500-attendants and every feature of the Growth plan is included. In addition, you get a Dedicated Account Rep, priority support, and an increased limit of 4 hosts. You can also get bigger plans by contacting them.
Who is it Best for?
Demio is an absolute favorite choice for internet marketers and everyone who wants to sell their product/service using webinars. It’s also one of the top WebinarJam alternatives. The layout is minimal and provides an amazing user experience to both audiences and hosts.
You can customize the registration page with custom fields, send reminders, and sky-rocket conversion rates using beautiful looking CTA buttons. What else can a marketer ask for?
JetWebinar is the world’s first real-time and simulated live webinar hosting platform built for marketers. It simply means that you can host a large number of attendees (over 10,000 participants) without dealing with any lags or network issues.
With JetWebinar, you can either host live events or pre-recorded events. Moreover, you can quickly and automatically convert live events into recurring simulated live webinars and share them with your followers.
Creating high-converting registration landing pages is a breeze with JetWebinar’s powerful drag & drop page builder. It also comes with a number of professional templates that you can customize to match your brand.
Similar to other popular webinar platforms, JetWebinar is a 100% cloud-based app i.e., you don’t need to install any software. It also means that your audience can join the webinar directly from their browser on any device.
Coming to the webinar session, you get an interactive live chat feature where the audience can ask questions in real-time. However, it lacks a separate Q&A feature which is always a nice thing to have.
Email marketing is an integral part of the JetWebinar system using which you can send personalized emails to remind attendees of their upcoming seminar. Another unique in-built feature of JetWebinar is the affiliate management system that allows you to promote your events to your network’s audience.
You also get access to some amazing sales tools such as:
- Automatically redirect to sales pages post-event-completion
- Add special content and downloads in the webinar room
- Show offers and deals during the webinar session
With these tools, you can effectively increase your webinar conversion rate without sounding too salesy.
Coming to its design, JetWebinar is customizable to its core. There are a number of pre-built templates that can be used to give your webinar a unique look and feel. You can also create custom registration pages, thank you pages, and webinar rooms using the drag-and-drop builder.
However, it’s also worth mentioning that JetWebinar is not as visually appealing as the latest webinar platforms such as Demio. The design, although easy to browse, looks “techy.”
Another talking point of JetWebinar is their customer support. The first option is to browse their vast collection of FAQ sections, video tutorials, knowledgebase, and how-to videos. If that didn’t solve your query, you can quickly connect with a customer support agent using live chat, phone, or email.
It has one of the simplest pricing options. Three plans based on live attendee counts:
Silver: Costs $63/month (annually) with a limit of 100 participants and 3 simulated live webinars. There’s no limit on on-demand webinar attendees (common for all plans). You don’t get phone support with this plan.
Gold: The Gold plan costs $157/month (annual) and has a limit of 500 attendees and 3 simulated live webinars. All the features are available including phone support.
Platinum: It costs $397/month and allows up to 2000 live attendees and 3 simulated live webinars. Similar to the Gold plan, all features are accessible.
Who is it Best for?
JetWebinar promotes itself as a webinar platform for marketers but considering its speed and scalability, it can be used by companies of all sizes too. There’s no learning curve involved or software to install which makes it easy-to-use for people with no experience.
On-demand webinars with unlimited attendees serve perfectly to enterprises to stream pre-recorded videos. Marketers will appreciate in-built email automation, affiliate system, and call-to-action buttons.
If we were to give an award to the best website landing page design for a webinar platform, EasyWebinar would easily be on top 3. But it’s not just a fancy design, EasyWebinar is a powerful webinar software that promises a solid set of features and promises to turn your top webinars into a sales machine.
Although that claim is rather cheesy, features of EasyWebinar are not. To kick-off, you can host either live webinars or automated (aka evergreen) webinars and get them running in minutes.
But the list doesn’t end there. With EasyWebinar, you can sell physical or digital products, grow your email list, host training seminars or MLM recruitment, and of course, generate tons of leads for your business.
Security is another area where EasyWebinar excels as they use DTLS/SRTP protocols encrypted with 128 bit AES to transfer all the data over an encrypted HTTPS connection. This ensures that your meeting rooms are safe and no unwanted guests can access it, unlike other platforms (ahem, Zoom.)
However, it doesn’t mean that the quality of the stream will be affected. EasyWebinar is using an in-house webinar technology called EasyWebinar Live Engine that delivers streams in real-time without compromising in quality.
During our tests (that we did before writing this EasyWebinar review), we didn’t face any delay or latency and the video quality was also high throughout the session without any buffer.
For better host and audience engagement, EasyWebinar offers real-time chat options and the ability to have up to 4 presenters in a live webinar (or you can upgrade an attendee in the room into a presenter with the click of a button!)
Each host can use the camera, mic, and even screencast to present. Moreover, all the webinar sessions are automatically recorded that can be easily downloaded or used as evergreen webinars.
For better audio quality and noise reduction, EasyWebinar uses TrueVoice Technology that can effortlessly handle high bandwidth streaming with no delay. What’s more, you can easily stream live on multiple social media platforms (Facebook and YouTube) using EasyCast.
Another useful feature of EasyWebinar is live chat moderation. As a host or moderator, you can block anyone from commenting if they aren’t abiding by the rules. Alternatively, you can one-click mute someone or turn off their camera if you’d like to.
Talking about the registration process, you can customize the landing pages and embed them anywhere you want. One-Click Registration ensures that interested users can quickly sign up. You can even duplicate your highest converting event funnels to save time and send automatic reminders to attendees (all from their easy-to-use dashboard.)
Having a large audience doesn’t help much if you can’t convert them into sales. For that, Easy Webinar creator allows sending live offers with CTA buttons and countdown timers. The offer is placed on top of the “live-chat” box to grab attention while not ruining the user experience.
Since data is of utmost importance to marketers, EasyWebinar offers a detailed “Advanced Analytics and Reporting” dashboard that tracks and visualizes almost every details you’d like to know about attendees (engagement, time watched, questions asked, offers clicked, etc.)
EasyWebinar also has one of the highest app integrations available (over 1500) to make your life easier. You can integrate with email providers, payment methods, messenger, and a lot more.
If we compare features, EasyWebinar is probably the closest competition to WebinarJam (Our #1 pick.) If were to compare EasyWebinar vs WebinarJam, we’d say both are incredibly good for sales and marketing webinars.
All said and done, EasyWebinar is one of the best webinar hosting software that makes it incredibly easy to host webinars. With its easy to use interface and dashboard, you can get up and running within minutes.
There are three plans available, each having a monthly or annual plan option. With an annual plan, you get 3 free months of subscription, so we’ll be discussing that.
Each plan comes with some common features – unlimited automated webinars, a maximum of 4 hosts, support for EasyCast, and an on-boarding one-on-one call.
Standard: Priced at $59/month and supports 100 live attendees. However, you only get chat support and can’t add custom fields to the registration page.
Pro: The most popular plan costs $90/month and allows up to 500 live attendees. You get everything in standard plan plus EliteWebinarMastery Foundation Course (worth $297), phone support, and are able to add custom fields to the registration page.
Enterprise: At $349/month, it is the highest plan offered by EasyWebinar. Participants limit is 2000 and unlimited attendees on all automated webinars/sessions. You also get access to the EliteWebinarMastery Program Full Course (worth $2,000) and a dedicated account representative.
Who is it Best for?
Similar to WebinarJam, EasyWebinar strives to be the #1 choice for individuals, marketers, and companies. It combines live webinars with automated (evergreen) webinars under a single platform to serve everyone’s needs. You can also host training sessions making it one of the best training platforms.
Moreover, there’s a 14-day free trial (cancel any time) which is more than enough to test the platform thoroughly before choosing a plan. If you decide to do that, go for annual plans so that you get three months for free.
WebinarNinja, true to its name, is one of the top webinar solutions for small business that’s super easy to use, takes seconds to setup, and comes with some amazing features. It’s an all-in-one webinar solution that allows hosting live, automated, hybrid, or series webinar under a single platform.
Creating a new webinar takes less than 10 seconds as there’s no long-winded, 10-step process to complete. Marketing materials such as sign-up and thank you pages get created out of the box allowing you to focus on other important areas.
The key focus of Webinar Ninja is to provide a seamless user experience for both host and audience. To achieve that, it offers dozens of features you need to engage with the participants and host an amazing webinar. To name a few, it allows uploading slides, screen sharing, has a dedicated Q&A area, live chat, polls, inserting video, and moderation.
Additionally, there’s a central media library where you can store your images, logos, marketing material, videos, etc., and use them when creating new webinar events or customizing default pages.
Speaking of customization, you can customize each page to your liking. You can either choose from dozens of amazing templates for each page or you can use the Live Page Builder editor to create unique designs to increase conversion.
But that’s not where your focus on conversion should end as the webinar room is where most of the action happens. To help you, WebinarNinja comes with conversion-centered CTA buttons and offers that can be either displayed instantly or scheduled for later.
Out of the box, you also get email marketing integration so that you can send confirmation and reminder emails to participants in a few clicks. Furthermore, you can automate the entire process and send follow-up emails by creating a drip campaign.
On top of that, you can connect with Zapier and integrate it with over 1000 more apps.
While all of this is great, our favorite WebinarNinja feature is the easy-to-grasp analytics dashboard. It tracks conversion, attendance rate, retention, offer clicks, and a lot more to help you analyze how well all your webinars are going. Besides, you can export participants’ data, chat, questions, polls, etc. with one click.
WebinarNinja is built on top of Web RTC technology that ensures zero delays and compatibility with all devices and browsers. There are no smartphone apps though, which is something a few competitors like EasyWebinar offer.
However, WebinarNinja has two other highly useful features that set it apart. First, you get access to WebinarNinja Academy aka “Netflix of webinars” where you get on-demand access to hundreds of webinar training topics.
Secondly, with one-click, you can choose to add your upcoming webinars to the most powerful webinar search engine, The Webinar Finder. This way, other users can find your webinars and join it without you having to promote anything (it’s free real estate, fellas!)
That pretty much sums up our quick WebinarNinja review or summary. Let’s now take a look at how much it’d cost you to join it.
Given all the amazing features it has to offer, you’d expect the pricing to be sky-high. But, that’s not the case. There are 4 plans available and you can either pay annually (save extra 20%) or monthly.
Starter: The most affordable plan and costs just $39/month. With this plan, you can host only live or automated webinar events. And there’s a limit of 100 live webinar attendees but you get unlimited attendees for the automated webinar.
Pro: At a cost of $79/month, it supports live, automated, and webinar series events. You also get access to an increased participants limit of 300 and Facebook Ad tracking.
Plus: It costs $129/month and has a limit of 500 live attendees. You get everything in Pro plan plus support for hosting hybrid webinars.
Power: Priced at $199/month, the Power plan allows up to 1000 live watchers and everything included in the Plus plan.
The interesting part is that with each plan, you get the essential features such as unlimited webinars, unlimited registrations, up to 4 co-hosts, fast & friendly support, and access to the Webinar Academy and Webinar Finder search engine.
Who is it Best for?
Available at a much cheaper price than its competitors, WebinarNinja is surely a great option for beginner marketers or startups. However, since it’s feature-packed and offers a really amazing user experience, it can be used by almost anyone. If we compare webinar ninja vs webinarjam, the former has more features to offer.
With the highest plan, you can host up to 1000 live attendees and can have up to 4 co-hosts making it suitable for enterprises too.
CrowdCast is much more than a regular webinar platform, it’s a collaborative platform where you can start live conversations on a large scale. With its different approach, we found CrowdCast to be amongst the best webinar providers, extremely easy to use, and socially oriented than any other webinar platforms on the list.
Setting up your webinar with CrowdCast is as straightforward as it can get and takes a few seconds before you are all set. There’s no need to download any software as everything is web-based (so, is the case with most webinar platforms.)
You can think of CrowdCast as the YouTube of webinars as the process is almost similar. After registration, you can create a channel where you can fill in your profile details. From there, you can host live events (with a similar interface as that of a YouTube video) and either allow free live webinar or paid access to viewers.
Since it’s designed as a collaborative social platform, your upcoming events are listed on CrowdCast’s discover page and webinars lists where users can easily find them. Moreover, existing users on CrowdCast can follow your profile and get notified of future events.
Unlike WebinarJam, the primary focus of CrowdCast is on providing seamless user experience. To make that feasible, it offers interactive polls, Q&A, chat, and screen sharing to make sure viewers are more likely to interact, get engaged and convert into a sale.
It supports presenting with multiple speakers and several video streams that can be switched one to the other in 1-click.
Streaming quality is really good and supports HD, there are no delays, and it can be broadcasted to external platforms such as YouTube Live and Facebook Live.
CrowdCast also takes away the hassle of designing landing pages as it comes with an in-built registration page that can be customized to fullest with images, videos, buttons, etc. You can also share timestamped key moments with your social media followers and invite them during the session.
With CrowdCast, you can host three types of paid events (also supports free events):
- Fixed fee where users have to pay the entire amount before joining
- A sliding scale which allows users to pay whatever they want (you can set a minimum price though)
- One-time donations or link with Patreon account for a monthly subscription
The entire payment process is handled by CrowdCast with Stripe and you don’t need to connect your account. Once you reach an earning threshold, you can ask for a payout directly to your bank account or PayPal account.
In terms of integrations with business tools, CrowdCasts is leaps and bounds ahead of others. It integrates with over 500+ tools like MailChimp, InfusionSoft, Aweber, and Salesforce to offer better analytics and features.
To sum up our CrowdCast review, it is a breath of fresh air in the world of typical webinar platforms. It’s not perfect and doesn’t offer advanced sales features, but the overall features make it worth consideration.
Let’s take a look at the pricing and see if it’s worth the money.
There are 4 different plans available, as follows:
Starter: Costs $20/month (annually) or $29/month (monthly). Suitable for individual creators who are just getting started as it supports only 50 live attendees and 5 hours of the webinar in a month. The maximum session duration is 2 hours in this plan.
Lite: It costs $34/month (annually) or $49/month (monthly). With 100 live participants and 10 hours of webinar limit a month, this plan is perfect for creators and small businesses. Session duration limit of 2 hours applies here but it has some advanced features bundled-in.
Pro: Priced at $62/month (annually) or $89/month (monthly). You can have up to 250 live attendees and 20 hours of webinars in a month. Session limit is increased to 4 hours and you can also multi-stream to one location making it an ideal choice for professional creators and businesses.
Business: Most expensive plan at $139/month (annually) or $195/month (monthly). There’s a limit of 1000 live participants and 40 hours webinars monthly. The transaction fee is reduced to 2% (5% on all three plans) and session duration is 6 hours. It also allows multistreaming to 3 locations.
**All plans have a common maximum capacity of up to 4 co-presenters at a time.
Who is it Best for?
CrowdCast is one of the most easy-to-begin-with webinar platforms that can be used by anyone without prior knowledge. However, due to its approach, CrowdCast is more suitable for individual creators or marketers than companies.
CrowdCast is for you if you want a YouTube-like platform where your events can be promoted and you can build an audience base. But if you want a money-maker and more customizable webinar software, look elsewhere.
GetResponse is known as a top-notch email marketing platform. However, in addition to being a solid email marketing provider, GetResponse offers a suite of online campaign management and webinars.
Since it’s not a standalone webinar platform, the features list isn’t that long, but GetResponse ensures that you still get access to all the essential tools. To begin with, you can host either live or on-demand webinars, both of which take a few seconds to get ready.
For better user engagement, it offers a live chat that can be moderated, private chat, screen sharing, handing over files in many formats and YouTube videos, a whiteboard to draw, survey and polls, and call-to-action buttons. It basically checks all the boxes of being a good webinar platform.
Additionally, you can customize your webinar URL, registration form fields, and adjust your subscription settings to collect leads. And since GetResponse is a full-fledged email marketing service, you can create automated emails and use professional templates.
Moreover, you can categorize the audience, nurture leads, send reminders, and share relevant content before, during, and after the event.
All the live webinar events are automatically recorded that can be used again and again as on-demand webinars.
Another area where the GetResponse Webinar shines is the landing page and funnel building. You get access to some great conversion-focused landing pages that can easily be customized. Integrate them with ready-to-go funnels and watch your conversion rate go up.
What’s more, GetResponse has dedicated smartphone apps for both Android and iOS. This way, attendees can join your webinar anytime, from anywhere with a single touch. Although not very advanced, there’s an analytics dashboard that tracks and shows important data such as average attendance time, devices used, attendee locations, and survey results.
To put this GetResponse review in a nutshell, we’d say it is a perfect combination of webinars and marketing suite. For beginners and individuals, the features are more than sufficient to host conversion-focused live events and capture as many leads as possible.
Although GetResponse plans start at $12.30/month (on an annual plan), the cheapest plan doesn’t allow hosting webinars. The plans that support webinars are:
Plus: It costs $40.18/month when paid annually and allows up to 1000 email subscribers and max 100 live webinar attendees. All the features are included and you can create 5 webinar funnels. However, it doesn’t support hosting on-demand webinars.
Professional: Costs $81.18/month (annual plan) and includes everything in the Plus plan. In addition, the max participants limit is 300 and you can create unlimited webinar funnels plus host on-demand webinars.
Enterprise: The pricing is custom and you’ll need to contact support to get a quote. It offers up to 500 live attendees, an account manager, SSO sign-in, and email campaign consulting.
**Max recorded length for each plan is 3 hours, 6 hours, and 10 hours respectively.
Started in June 2016, LiveStorm webinar is one of the new kids on the block. However, with elegant user experience and interface for hosting several types of live conferences, it’s becoming a popular choice amongst individuals, startups, and big enterprises alike.
Custom branding is another area where LiveStorm sets it apart from others. For instance, it has one of the most customizable webinar registration processes where you can add your logo, cover images, custom questions, an input field, and a lot more.
Once you’ve perfected it, the form can be embedded on your website (which helps your branding, unlike CrowdCast where all registration happens on their platform.) What’s more, you can automatically translate the landing pages in 17 different languages to widen your audience reach globally.
When it comes to webinar events, LiveStorm supports 4 types of webinars, namely:
- On-demand webinars
- Live event streaming webinars (where you can embed YouTube or other live streams)
- Recurring webinars
- Pre-recorded webinars (also known as a webcast platform)
In addition to that, LiveStorm offers a somewhat different experience for online video meetings which they call LiveStore Meet and comes as a separate plan (which we’ll discuss in a minute.)
All of this happens via web-based solutions as there are no applications to install which makes it easier for non-technical users. It supports all modern browsers and devices like a champ.
During the webinar, you have several options to interact with the audience and promote your products. There’s a well-implemented slack-style live chat system through which you can share ideas, links, or start a discussion with the audience.
Moreover, there are two different sections for Q&A and polls. This way, it is easier for anyone to share their thoughts and ask questions without cluttering up the live chat section. Much like other webinar platforms, you can invite either an audience on your virtual stage or co-host with other presenters.
Another unique feature worth talking about is “dial-in by phone” which we haven’t seen elsewhere. What it does is to allow attendees to join and listen to the conversation by calling a phone number (voice only) if they can’t join with their internet connection.
While LiveStorm’s focus is on making hosting webinars as easy as possible for beginners, they aren’t leaving advanced users behind either. Their in-built analytics is one of the easiest to understand with tons of information such as attendance, engagement rate, source of registrations, detailed information about an attendee, and total view time (or when they left.)
You can also integrate LiveStorm with 1000+ advanced apps like Stripe, Slack, Salesforce, etc.
All in all, it’s safe to say that LiveStorm is one of the most modern webinar platforms that remove all the complications involved in hosting a webinar. Although it’s not a well-known platform (yet), word-of-mouth marketing, positive LiveStorm review, and upcoming features will soon bring it to the top leaderboard.
Their pricing model can be a bit confusing, as there are separate plans for webinars and meetings.
Webinar & Meet Basic: It’s a free plan that costs $0. Supports unlimited webinars and meetings, and all features are included. But, there are limits: maximum 10 registrants and 20 minutes of limit for webinars. And only 1 meeting room & 4 participants per meeting.
Webinar Premium: It costs $99/host a month (annual plan) and supports unlimited webinars, moderators, and on-demand webinars. There’s a 4 hours limit per webinar session which should suffice for most users and includes all features available. However, the live attendees limit is 100 which can be increased to 250 and 1000 for an extra $99 and $299 respectively.
Meet Premium: Priced at $31/host a month (annual plan) and supports up to 8 participants. Unlimited meetings and meeting rooms are allowed. There are no add-ons to this plan.
Who is it Best for?
Thanks to its separate plans, LiveStorm is a comfortable choice for both webinars and online video meeting users. You may feel it’s more focused on hosting corporate webinars but it works equally well for marketers and salespersons too.
If you are looking for the best webinar software for startups that offers full automation (from landing pages to email reminders and recordings) and where everything is pre-configured out-of-the-box, LiveStorm is a great choice.
ClickMeeting is one of the best webinar hosting services that specifically focuses on running successful sales webinars. It supports live webinars and stealth webinars (automated), both of which can be created in seconds.
You can also multi-stream to Facebook and YouTube live. Moreover, it has in-built PayPal integration, that lets you easily create paid webinars and charge attendees.
ClickMeeting also promotes custom branding and allows you to add logo and brand colors to landing pages, webinar rooms, email, and waiting rooms.
Talking about the webinar room, where the rubber truly meets the road, ClickMeeting offers some handy interaction features. You can present using a webcam, load PowerPoint presentations, or use a whiteboard to explain your point.
With an instant chat translation to 52 languages (using Google Translate), users from all over the globe can discuss during the live session. You can also allow an attendee to ask questions using audio if you’d like to.
It also supports moderated Q&A section, private chat, and sharing polls and surveys. For better conversion, you can also create custom CTA buttons and offers that can be scheduled.
Moreover, you get a toll-free number that can be used by attendees to dial into your webinars making it convenient for all. Not only that, ClickMeeting has a dedicated smartphone app to help you control and run webinars from anywhere, anytime.
Once the session is over, you can choose to show a customized thank you page or redirect them to a performance-rating form to get their opinion and reactions. Since all the webinars are recorded automatically, you can also redirect the attendees to a replay page with social sharing buttons.
We also liked the detailed webinar and attendee statistics dashboard that gives a lot of information about attendees. All of this data can be exported in a CSV file.
A unique feature of ClickMeeting is that it supports add-ons. If you need a feature more than your plan allows, you can simply buy that specific feature as an add-on instead of upgrading the plan.
There’s a 7-day free trial that can be used to test the software. The pricing structure is rather tricky as it changes depending on the number of attendees you choose using a scrollable bar (lowest is 10 and the highest is 1000.)
After you’ve decided your audience size, you can opt between 2 paid plans. To give you an idea of pricing, we’ll set the attendee count to 100.
Live: It costs $60/month and you can only host video conferencing and live webinars. It allows 25 audio feeds and 4 video feeds at a time. You can also invite 2 extra presenters to host alongside.
Automated: This plan costs $75/month and supports live webinars, video conferencing, and on-demand webinars. The limit of 25 audio feeds and 4 video feeds still apply. Similarly, it also allows for 2 extra co-hosts.
For larger companies, ClickMeeting offers an Enterprise plan with a custom quote.
ClickMeeting has managed to provide so many features that it can be used by almost anyone. It supports multiple types of webinars and video conference tools that can be used for sales or internal meetings.
Moreover, the pay-per-usage pricing structure makes it very affordable for those who have a small audience but need all the good features. However, if we look at ClickMeeting vs GoToWebinar, the latter has better streaming stability and scalability.
#12 – Skype
Skype is unarguably one of the most popular free online meeting tools used globally for both personal and professional use. In general, Skype is widely used as a communication tool but due to its unmatched video and audio call quality, it can very well be used to host live meetings with some handy features.
Being widely-known and trusted software is what makes Skype a great option for hosting online events. First, this free conference call webinar service supports various mobile platforms and devices (Windows, Android, iOS, etc.) which means the user experience will be better in most cases.
However, if the user doesn’t have the app installed, they can simply join as a visitor using a web browser (currently limited to Microsoft Edge or Google Chrome) using Skype web client.
Sharing your video conferences and inviting users is a breeze. With a single click, you can create a call link that can be shared anywhere. Other users only need to click the link to join the meeting room.
Skype allows inviting up to 50 people to your call and enjoys unlimited free video conference. To improve the experience, you can also record your meetings and save it for later use (recordings are stored for 30 days.)
Additionally, Skype’s background blur feature can help you blur the background to keep the focus on your face. It also supports switching between screen sharing and webcam to help you share presentations, work materials, or designs. And of course, you can use live chat to collaborate and review at all times.
That’s about it. Although Skype is one of the best free conference call service 2020, it can’t replace a full-fledged webinar platform. Here are a few reasons why:
- There’s a limit of just 50 which can’t be upgraded so no matter how much you grow, you can’t host more participants.
- It doesn’t support any type of custom branding as everything happens within Skype’s own platform.
- No selling features. You can’t show offers or CTA buttons, co-host, or redirect users to landing pages post-meeting to capture leads.
- Other premium features such as paid webinars, analytics, whiteboard, automated webinars, Q&A section, etc., are also missing.
In a nutshell, Skype is the best free online video conferencing tool if you want to do one-to-one coaching calls or host meetings with a small group of people where everyone is an active participant.
As said before, it is a free meeting software so you or the participants don’t need to pay anything.
Who is it Best for?
It’s one of the best free webinar platform 2020 for small entrepreneurs and individuals. If your goal is to have a one-on-one video call or discuss with a small group of people without the need for bells and whistles associated with paid webinar tools, Skype is the best free web meeting software for you.
Another alternative to Skype is AnyMeeting free which works in a similar manner but offers a few good webinar-focused features.
But if you want to host larger webinars and sell products/services or host automated webinars, it doesn’t help much. In such cases, you would be better off with popular webinar hosting platforms such as WebinarJam.
#13 – YouTube Live Stream
If you use the internet, there is a high chance that you have used YouTube – the world’s biggest video sharing platform. In 2011, in a bid to challenge other best free webinar sites, YouTube launched live hosting to which a lot of new features have been added in the past years.
And since it’s a free platform, YouTube live stream is a popular way for individuals and companies to quickly connect with their audience.
In addition, what makes YouTube such an appealing option is that the user doesn’t need to subscribe, download an app, or go through any of the complex processes to watch the live event. They can just follow the link to get connected and watch the stream.
Moreover, since YouTube wants users to stay on its platform and watch relatable content, it recommends your live streams to thousands of people who might be interested in watching. This way, chances of getting more eyeballs are more which helps you grow as a brand.
What’s more, there’s no time or audience limit, meaning you can live stream 24/7 without worrying about exhausting your quota.
Some handy features of YouTube live stream include ability to live chat, super chat (where users can donate money to you), and complete control to decide when you go live or pause.
You have two options when you decide to start a new stream – 1. Stream now or 2. Create a future event that users can “subscribe” to and get notified.
However, to be able to live stream on YouTube, you need to have a verified channel and have no live stream restrictions over the most recent 90 days. If your channel fulfills these criteria, you can enable the live streaming feature by going to Creator Studio Tools > Live Streaming.
Having said that, since YouTube is essentially a video sharing platform, it lacks almost all of the premium features that you’ll need to host successful webinars. The biggest drawbacks are lead capturing and audience engagement as you have no option to get their details or have better engagement (other than live-chat.)
While hosting Youtube Live multiple presenters are possible, the process is really complicated and requires a lot of work. Also, to host YouTube live streams on a desktop, you’ll have to use external streaming software such as OBS Studio that requires learning and powerful computer hardware.
All in all, while YouTube is a great platform to go live, it doesn’t actually deliver the features of a simpler webinar platform we discussed above.
YouTube Live Pricing
For those interested in hosting one-to-many events or webcasts, YouTube can be the best way to webcast.
Since it’s free, it can be used to host live events to announce something, stream 24/7, or talk with subscribers. However, if your goal is to capture leads, sell products/services, or host exclusive events, try other webinar providers.
#14 – Facebook Live Stream
In April 2016, Facebook launched its live streaming service that allows everyone to broadcast straight from their mobile devices to their Facebook news feed. As expected, it quickly became one of the best free webcast software.
At a glance, both Facebook Live and YouTube Live or any other best broadcasting sites work in a similar manner. However, there are a few features that set Facebook apart and make it more appealing to marketers as one of the top free webinar hosting services.
To begin with, unlike YouTube, going live on Facebook doesn’t require you to pass any specific criteria. As long as you have an active Facebook (personal or business) account, you can go live. It makes it easy for new businesses to engage with followers right from the beginning.
Next, going live on Facebook is as easy as it can get. When you open the mobile app, you’ll see a camera icon to the left of your search bar. Click on the camera icon and Facebook will ask for the device’s camera and microphone access to go live.
On the camera screen, you can also mention someone, use emojis, switch between front and back camera, or change orientation as per your needs.
From there, you can adjust story privacy and who can watch it. If it’s your first time and you want to test how the process works, you can set the privacy to “only me”.
For brands, you should make it public so that everyone in your audience who’s currently on Facebook can watch it. However, Facebook Live is not all about the video you’ll broadcast. To grab the attention of viewers, you need a compelling description (it shows up above the video stream similar to a post.)
There’s no limit on how many people can watch the broadcast but the video length can’t be longer than 90 minutes. Plus, you can interact using live chat and watch the viewer’s comments (and reactions) right on the screen.
What’s more, Facebook has performance analytics available for live videos that shows a ton of data about the audience and their engagement to help you grow (something missing on YouTube live stream.)
While Facebook does seem like a great place to go live, it doesn’t actually compare to complete webinar platforms listed above. You’ll find it hard to sell products, collect leads, or promote your brand through Facebook Live.
Since many of the best webcast app support multi-streaming to Facebook Live, it’d be better to use that to get the best of both worlds.
Facebook Live Pricing
Facebook Live is a free solution at the expense of not being able to do much except streaming.
#15 – GoToWebinar
Before we continue talking about this platform, let’s just clear the common confusion between GoToMeeting vs GoToWebinar. A lot of users get confused between both and believe them to be competitors. But in reality, they both are run by a single parent company – LogMeIn serving different audience bases.
What is GoToMeeting? If it ain’t obvious from its name, GoToMeeting is a well-known software to host video and audio conferences. It’s one of the top best web meeting software and offers all of the tools you’ll need to host a successful business meeting.
On the other hand, GoToWebinar is focused on hosting webinars that offer tons of features and is known for reliability. For this review, we will be focusing on GoToWebinar and not on GoToMeeting review as the features vary.
With that said, let’s take a look at GoToWebinar review and everything that makes it a popular choice for individuals and companies. First off, you can host 3 types of webinar events – one-time live, series, or on-demand webinars.
Setting up either is super easy as you only need to enter a few basic details such as event date, type, and name. GoToWebinar will take care of the rest of the setup. Alternatively, you can use details from past events to make the process even quicker.
Similar to LiveStorm, it also offers a channel page where you can show your company logo, description, social profiles, and on-demand webinars. In addition to that, you can choose to list your upcoming webinars to GoToStage where millions who attend GoToWebinar sessions each year can discover it.
To help you with further branding, GoToWebinar allows adding brand colors, logo, and images on all of the webinar materials. You can also customize the registration page however you want.
While the user interface of GoToWebinar isn’t as aesthetically appealing as EasyWebinar, it gets the job done with better stability. If your goal is to sell a product during the webinar, it’s important that the platform doesn’t crash and delivers stable quality throughout the session.
Coming to webinar experience, you get access to must-have features like polls, Q&A, file sharing, dual-screen support, and a drawing tool. Moreover, you can invite up to 6 co-hosts or bring someone from the audience on your virtual stage with one-click.
In terms of integrations, you can integrate with over 1000 apps and services using API. For email marketing, GoToWebinar automatically syncs with AWeber to let you send personalized, smart emails to attendees.
Other noteworthy features of GoToWebinar is support for webcasts, dedicated mobile apps, 24/7 phone support, and video sharing during a session. All of these combined, make this platform a great choice for small businesses and enterprises to host stable webinars.
When it comes to GoToWebinar cost, it isn’t an affordable pick by any means. There are three plans:
Starter: It costs $89/month (paid annually) and allows 100 live participants. While you get access to must-have features, you are missing out on many of the advanced features.
Pro: At a cost of $199/month (paid annually), you can host webinars with up to 500 participants. This plan gets access to all the features but a limit of 3 channel pages.
Plus: Highest plan that’s priced at $429/month and supports up to 1000 live attendee. All the features are included with an increased limit of 5 channel pages.
Who is it Best for?
#16 – Zoom Webinar
Are you wondering why we’ve placed one of the most popular and best free video conferencing 2020 platform to the end? It’s not just because of limited Zoom webinar features, it’s because of security and privacy concerns.
To those who are uninformed, Zoom may seem like a perfect solution to host company meetings or webinars because of its free plan and low prices. However, when you dig deeper, you’d realize why it’s better to avoid it at all costs.
Moreover, Zoom is essentially meant to be a competitor to Skype and Zoho Meeting i.e., virtual meeting platforms for online calls and meetings. So, it means similar to Skype, it also lacks features that you’d expect from a dedicated webinar solution.
Nonetheless, it won’t be a fair Zoom video conferencing review, if we don’t discuss the features it has to offer.
Looking at the bright side, Zoom’s video quality is really good and audio comes through clearly too. Starting a meeting and inviting everyone is super easy and takes a few seconds.
During Zoom video webinar, any of the participants can share multiple screens and use the Zoom interactive whiteboard to explain and annotate things. It also supports live chat, polls, and Q&A to make meetings engaging.
You can use a Virtual Background to hide your cluttered background and look professional. It also saves you from worrying about what’ll be the best lighting for zoom meetings. And you also get access to a waiting room that can be customized (paid feature) to add your branding.
Now, moving on to what it lacks, the biggest drawback is that you need to install the Zoom app on your device before you can use it which can be troublesome for many.
The registration page is also of no use as it doesn’t let you add custom fields or capture leads in a better way. Moreover, you can’t create an offer or CTA button that can be shown when you pitch in the product making it a big-no for sales webinar.
Besides, Zoom doesn’t support webinar Zoom automated webinar or evergreen webinar which makes it difficult to automate the workflow.
If your goal is to run video meetings, these features may not feel necessary. But, if you want to host a successful webinar, Zoom looks awfully lacking in many ways when you compare Zoom Meeting vs webinar platforms.
And that’s not it, given the track record of the software, there’s always security concern that your data could be leaked or misused.
If that wasn’t frightening enough, a recent report suggests that there are more than 500,000 Zoom passwords sold on the dark web for less than a penny.
Owing to these security concerns, a lot of tech giants and companies such as Elon Musk’s SpaceX have put a ban on using Zoom.
So, unless otherwise saving a few bucks a month is of priority to you than protecting your valuable data, we wouldn’t recommend using Zoom for any type of video conferences or webinars.
Zoom Webinar Pricing
If you are wondering how much does Zoom cost a month, here is your answer. There are 4 standard plans with the option to buy add-ons.
Free: The free plan allows hosting up to 100 participants and unlimited 1-to-1 meetings. However, there’s a 40 minutes limit on group meetings. Other basic features are included.
Pro: It costs $14.99/month/host and allows up to 9 hosts per plan. The limit of 100 participants remains but the meeting duration limit is now extended to 24 hours. With this plan, you also get access to advanced features such as user management, admin controls, reporting, 1GB of cloud recording, and more.
Business: It starts at $19.99/month/host and requires a minimum of 10 hosts. All pro features are included with an increased limit of 300 participants. You also get dedicated phone support, company branding, custom emails, and LTI integration.
Enterprise: It also starts at $19.99/month/host but requires a minimum of 100 hosts plan to be purchased. Everything in the Business plan is included and you get 500 participants, unlimited cloud storage, dedicated success manager, and discount on Webinars add-ons.
There’s no Zoom free trial available for the paid plans.
As you saw in the Zoom Webinar review above, it lacks a lot of webinar features that you’d expect from a webinar platform. Since it’s a meeting and communication tool, their focus is primarily on delivering video conferencing software.
However, the lack of features isn’t something that is as worrisome as security concerns. If you want to protect your company’s data and don’t want to be hacked during meetings, it’s best to avoid Zoom as Tesla did.
But if you are on a strict budget and need a free meeting software, you can go for a free Zoom trial to test how good or bad the platform is.
With that said, we wrap up our reviews of the top 16 best webinar platforms for small businesses, individuals, and enterprises.
In addition, we also tested a few lesser-known platforms such as 6connex, Zoho webinar, join me webinar, adobe webinar, etc., that didn’t make it to the top. We also couldn’t do an UberConference review, LiveWebinar review, WebinarGeek review, and Zoho Meeting review because they didn’t make it into the final list.
But if you’d like us to review them or any other webinar platform, let us know in the comments.
What Is A Webinar Software
A webinar is the shortened form of web-based seminar that helps you run online video conference meetings. Webinars are essentially conducted entirely online and joined by an exclusive audience.
And the interactive video software you use to run your webinar is known as a webinar software or simply a webinar platform.
It takes out all the challenges of hosting an online meeting, presentation, lecture, or a live event in real-time via the internet. These webinar platforms offer a few very important features, such as:
- Interactive communication from the audience all around the globe
- Quickly send and receive documents, audio, etc
- Text chat
- A better engagement using polls, Q&A, feedback, and surveys
- An option to download webinars and watch later
Other than those features, almost all of the best webinar platforms 2020 we shared above also have customization options. This way, you can add a personal touch to your webinars which helps you connect better with the audience while standing out from others.
Now that you know what’s a webinar, let’s take a look at how it works.
How Does A Webinar Work
There are three key elements behind the working of a webinar – one or multiple presenters, webinar platform and equipment, and the audience – they all play important roles as explained below:
1. A presenter (aka host) is a person who runs the webinar. He/she provides information and their thoughts on the topic of discussion to the attendees. The host can be a manager, lecturer, marketer, or someone else who wants to convey something. There can be more than one presenter in a webinar and many webinar platforms have this feature.
2. Software and equipment that’ll help the presenter start the webinar and deliver the information via the internet. In order to record webinars, they’ll need a computer equipped with a web camera, microphone, headphones, or they can use a smartphone as an alternative.
Once they have all the tools to properly record the webinar, they can connect to a webinar platform to stream the information to the viewers.
3. The audience can be anyone, from anywhere around the world. If you are invited to a webinar, you only need a working internet connection and either a computer or mobile to join it.
This way, it becomes extremely convenient for viewers to watch the webinar without wasting money on travel.
Once you join a webinar, you’d be able to watch the live-stream information and engage with the host or other participants. If for some reason you can’t continue watching in real-time, you should receive the recording after the session is over to rewatch or go through parts you have missed.
In a nutshell, how a webinar works is quite similar to an in-person conference – except everyone is at a different location and everything is happening via the internet. You can still listen to various presenters, engage with the community, ask questions, give your feedback, and rewatch the recordings – albeit in a more convenient way.
Webinar vs Webcast: What’s The Difference?
Most internet users assume webinars and webcasts to be the one and same thing. Although they share a lot of underlying features, there are a few key differences that set webcast vs webinar apart.
Typically, a webcast is a one-to-many presentation being streamed via the internet. It is much like a traditional TV broadcast wherein there’s little to no interaction between audience and presenter.
A perfect example of a webcast would be TED Talks. Herein, a host (or hosts) simply share their thoughts and experience without expecting audience interaction. Once the show is over, the recordings are broadcasted to multiple channels such as YouTube, Facebook, Instagram, etc., where more viewers can watch it.
On the other hand, webinars are typically smaller but more collaborative. Webinars can be very well compared to an interactive seminar conducted over the internet. Presenters and attendees can also interact with each other by means of chat, Q&A, whiteboard, or survey polls.
An example of this would be an online conference between board members of a company. Here, the higher authority members will be sharing information while expecting proper inputs from other attendees about their thoughts.
In webinars, the flow of the meeting might be affected if there are questions or objections from viewers i.e., based on engagement, the webinar can be adjusted. Such is not the case with webcasts.
Which one should you choose?
It depends on the event.
Webcasting is best suited if you have an event like a corporate announcement and you want to share that with the audience who can’t attend live. Obviously, there’s no need for audience interaction in such cases.
Webinars are preferable when you are trying to meet a group of people – much like a seminar but happening live on the internet. Another goal is to be able to interact in real-time and answer questions that may arise during the meeting.
Fortunately, most webinar platforms provide features to be the best webcast software. Once the session is over, you can simply download the recording and broadcast it on your social channels or within the company.
Important Factors To Look At When Choosing The Best Webinar Software
1. Multiple Presenters
One common connecting point between popular conferences is that they all have a line-up of well-known presenters. This way, the audience gets to hear about the topic from different perspectives without going to various conferences.
The same rule applies to webinars – if there are multiple presenters, viewers will be more interested in joining it.
Most of the free webinar software doesn’t allow multiple hosts which can limit your webinar from expanding. On the other hand, paid webinar platforms such as WebinarJam allow up to 6 presenters so that you can host a roundtable of experts.
If you are a solo presenter but planning to collaborate with experts in your field later down the line, you should consider choosing a webinar platform that allows multiple presenters.
2. Ease of Joining
If you are anything like us, you’d be promoting your upcoming webinar to the audience far and wide. That mainly includes two types of viewers – first, who understand the internet, webinar space, and have joined a number of webinars in the past. And second, those who are more or less new to the webinar and struggle with each step.
The first group knows how to join a webinar and in most cases, should easily walk themselves if an extra step is required. But the second group needs hand-holding seamless joining experience.
Most of the best webinar tools 2020 allow attendees to connect through the link you shared using a webinar ID and an email. But some may make it complex by adding unnecessary steps.
If your webinar platform is making it extra-hard for less-techy viewers to join or if the instructions aren’t clear, they’ll simply leave – and they may go and complain about it, risking your reputation.
Considering the above points, you should choose webinar services that make joining a webinar as easy as falling off a log. From our list of best webinar services 2020, WebinarJam and Demio are the easiest to join and most intuitive.
3. Waiting Room Experience for Viewers
If attendees join before you start, they are taken to a special sub-page of your webinar panel called the waiting room where they can wait.
Based on a case study performed by ReadyTalk, an average webinar attendance rate is just 40-50% of the people who have registered for the webinar.
So statistically, you are left with only half of the audience that you were expecting. And if they’re early or you aren’t starting the webinar on time, they’ll be in the waiting room.
Unfortunately, humans have a shorter attention-span of fewer than three seconds. Given that and how easily an internet user can be distracted (hello, social media), the waiting room experience of your webinar should be nothing short of perfect.
To begin with, it should immediately be clear that they are on the right page, waiting for the right webinar, from the right person. And how do you make that possible? By branding.
A waiting room must contain the name of the webinar, your logo, a high-quality picture of the presenter(s), introduction to the event, the agenda, and if there are any files your attendees can download to catch-up (helpful if you are running a series of webinars.)
Again, most free webinar app or outdated webinar platforms either don’t offer a waiting room or lack options to customize it. So, you should definitely check if your chosen best webinar services for small business allows this.
4. Video Quality
If we look at stats, 77% of internet users would stop watching a video if there’s a drop in quality. And while we agree that videos are more engaging than texts or photos, quality plays an important role too.
Another interesting fact is that most internet users expect video quality to match the quality of their TV (4K is pretty common these days.)
In a nutshell, if your chosen webinar software is constantly lowering down the video quality so much that it becomes difficult for viewers to watch what’s on the screen, they’ll stop watching it.
Fortunately, all of the best conference meeting software allows streaming in high-quality and uses high-performance cloud servers to handle the bandwidth usage. So unless your or the viewer’s internet speed is poor, there shouldn’t be a drop in video quality.
However, it’s a good idea that you test the maximum video quality available and check if there’s any network latency issue before signing up long-term.
5. Audio Quality
If your webinar includes simply swiping PowerPoint slides, this might not concern you. But if you are trying to convey something or deliver a speech, you need to ensure the audio quality is great – all the time.
In some situations, video quality drop might not force viewers to leave as they’ll still be listening to you. But, if there’s a distortion in the audio, it puts a strain on viewers who try to understand what you are saying.
That’s not an ideal situation and can lead to dropping off. Keeping that in mind, it’s important that your chosen webinar platform can maintain audio quality at a higher bit rate.
6. Customization and Interactivity
Great, everything is working flawlessly so far, you have got an audience watching the webinar, video & audio quality is perfect, and your intro session was mind-boggling.
Now what? How do you ensure that the viewers will stay engaged in your webinar and are willing to participate in the discussion? This is where customization and interactivity features offered by your webinar platform comes into the play.
In other words, you want to offer a unique webinar experience that makes your viewers stay till the end. A few things that can help are:
- Custom background: Don’t show your fancy or cluttered room to the viewers or they’ll be busy counting how many pairs of shoes you own. Instead, use a custom background that maintains professionalism and keeps the focus to your face.
- Live chat or video messages: They make it straightforward for you to reply to the questions from viewers and develop a loyal fan-base.
- Polls and Surveys: Easily take the opinion of your viewers which will help you re-route the content for better.
- Call-to-action: Want the viewers to join your email list or check out a recommended product? Use CTAs to effortlessly achieve your goals.
- Highlighter: For some, it can be challenging to follow your mouse pointer and understand what part of the screen you are focusing on. A highlighter makes that easy.
Depending on the webinar platform you choose, you might miss one or all of these important features. And trust me, that can affect your webinar a lot.
Luckily, most of the best online meeting platforms that we have listed above offer customization options and a set of tools to increase interactivity.
7. Total Viewers Capacity
According to BigMarker – one of the largest webinar networks, the average number of webinar attendees is 148.
That number may not hold true for everyone and depending on your influence power as a marketer, the attendee count can be higher or lower.
Each of the best webinar hosting sites has a different viewers’ capacity which in most cases is directly related to your plan. For instance, GoToWebinar’s starter plan allows up to 100 webinar participants which can go up to 1000 participants with the highest plan.
If you are new to webinar space, 100 may seem like an unattainable target. So, to begin with, a starter plan can be well-suited for your needs. However, as you grow in popularity, more users would want to join your webinar. That’ll force you to go for a higher plan accordingly.
But what if your chosen webinar software doesn’t allow more than 50 or 10 people? That can be a real issue and the only solution will be to switch to another platform, learn from it, and ask your viewers to sign up somewhere else.
It sounds like a lot of unnecessary work, right?
The easiest way to avoid this is to carefully analyze each plan of a webinar software and look for the highest number of participants they allow. You should ideally be looking at 500+ viewer capacity but we’d advise not settling for less than 100.
And no, you don’t need to sign up for the highest plan just yet. You can start with the lowest plan with minimum viewer capacity and scale as your needs grow. Almost every webinar platform allows one-click scaling so that’s a hassle-free solution.
If you have been following the news, you may have come across news of security issues with even the best video webinar software.
To be specific, around 1.41M Webex user’s data were recently leaked on the dark web. Zoom Webinar, another very popular webinar app faced a lot of criticism for leaking data and was banned by a lot of companies, including Tesla.
Considering that they are one of the best online meeting software but couldn’t save their data from hackers, security becomes an essential factor.
Transport Layer Security (TLS) protocol and AES (Advanced Encryption Standard) encryption are considered to be the most impenetrable security methods.
In addition, you should also double-check if the webinar platform is using HTTPS and verified SSL certificates (you can quickly identify it with a green padlock in the URL bar of your browser.)
All of this combined ensures that every data being transferred is being properly encrypted and transferred over secured servers.
As luck would have it, all of our top choices for the best virtual conference platforms have not faced any security issues in the past and boast a very solid security level. These are also the best alternative to Webex if you want to switch to a safer platform.
Thanks to the ever-increasing competition between webinar platforms, the prices have dropped a lot in past years. Some platforms have even started offering free plans (with limitations, of course) to lure the customers hoping that they’ll upgrade to paid plans in the future.
While we agree that everyone loves a good bargain, going extra-cheap and picking the best cheap webinar software will almost always hurt your growth in the long-term. In the context of webinar software, free online webinars or cheap software often means you can connect with only a handful of audiences, low amount of customization features, poor quality, and some other hidden T&Cs.
One example is Google Hangouts Webinar. Although it’s affordable when you look at Google Hangouts pricing and offered by Google (one of the largest technology companies) it lacks many essential features that you’d expect. Furthermore, it’s far from being easy to use and customer support is poor, which is why we haven’t included it at the top.
However, it also doesn’t that mean you should pay a leg and an arm to buy a webinar platform. Essentially, we want to get the best features and webinar services at the right price.
While the prices can vary a lot and will mostly depend on what your needs are, the average monthly price is around $50/month. But, if you decide to choose an annual plan, in most cases, you should be able to get a very good discount.
Other than the final price, you should also look if your chosen webinar platform offers a trial (it can be anywhere from a week to 30-days or more.) This way, you can experience the webinar first-hand and actually understand if it’s worth upgrading.
Note: Some webinar platforms may ask for a credit card to start the free trial. If you fail to cancel the subscription, your card will automatically be charged. So, ensure that you are canceling the subscription (and deleting card details) if you decide to not use the platform.
Now that you know how to create a webinar and what factors to look for when buying the best meeting software, let’s have a look at some of the prominent benefits of hosting a webinar.
Benefits of Using Webinar Platforms vs In-Person Conferences
Are you still dwelling on why to use a webinar platform when you can host a traditional seminar? Here are a few benefits of hosting webinars that will change your mind.
When hosting an in-person conference, we are looking at a few elements involved that can shoot up the price, such as:
- Event location
- Travel and lodging
- Food arrangements
- Stage setup and equipment
- Video recording
- Marketing and some other miscellaneous items
Put all of these together and even if you try to limit budget as much as possible, it will cost at least $5000 to host a one-day workshop based on the budget estimation shared by Music that Makes Community.
So, unless you are a big name in the game or have money lying around, hosting a seminar can get costly.
Compare it with webinar software which costs a meager $50/month, during which you can host as many webinars as you want. If you have a working internet connection, mic, and a laptop with a web camera, you are good to go. You don’t need any fancy equipment or spend hours traveling to a location, as it all will happen over the internet.
Moreover, unlike event locations that can host up to X attendees, you aren’t limited to a fixed amount of attendees. Webinar software can easily scale up to thousands of viewers’ capacity if you are willing to go for higher plans.
Figuratively, hosting a webinar is at least 90% cost-effective than a seminar, minus all the hassle of management.
2. Lead Generation
According to statistics, there are two very interesting facts about webinars related to lead generation that you should know:
- 72% of sales leaders and B2B marketers say hosting a webinar is the best way to generate high-quality leads (source)
- 79% of buyers agree that they will share their information in exchange for webinars (source)
To put it straight, a well-executed webinar is a gold mine that can be turned into a well-oiled and automated machine, generating quality leads over time.
Another advantage of webinars is that they aren’t usually fun-focused i.e. attendees aren’t just there to pass time but to learn something according to their professional or personal interest. This way, you are only generating quality leads of people who are actually interested in what you talk about and are most likely to buy related services or products.
However, the conversion rate will boil down to your marketing skills. Not everyone joining a webinar would be on the same level in terms of their interest, so you need to properly recognize who they are and create a group of people with similar interests and actions.
Once you have categorized the audience, it’s vital that you send specially created emails to each group for the best conversion rate.
Most of the webinar tools, EverWebinar for example, offer in-built lead generation and marketing tools. Using those, you can quickly send out emails to all the attendees based on what actions they took during or post the webinar.
3. Bigger Audience
As we discussed earlier, in-person conferences are almost always limited owing to several factors such as the city of event and traveling involved, size of the conference area, maintenance, and host’s capacity to effectively deliver the information.
Comparatively, using an online platform to host your webinars means you don’t need to worry about these limitations. You can effectively address a vast audience all around the world, no matter where you are physically located.
Depending on which webinar platform you choose, you can invite up to a few thousand attendees and deliver the information in a unique way. This allows you to attract an expansive audience and build a global fan base instead of only being known locally.
On top of that, some online webinar platforms free are also capable of handling social media integration and billing in an intuitive manner.
When everything else is being taken care of, you can only focus on writing a perfect webinar script and improving quality. What a peace of mind, we’d say!
4. Guest Presentations
Having one or multiple guest presenters is arguably one of the most effective ways to cross-market yourself to their audience network And it goes both ways as guests also get a chance to introduce themselves to your audience.
For the audience, it becomes a more interesting event as they get to hear thoughts from multiple industry leaders. A win-win-win situation for all parties involved.
While it’s possible to have multiple hosts in an in-person conference, it’s not as easy as it sounds. Firstly, you’ll need to ensure that all of the guest presenters are free and can travel to the event location (which can be difficult to manage.)
Secondly, they may expect you to arrange their pick-up, stay, and food which can get costly.
However, with webinars, the situation is in your favor. Most live webinar platforms give you an option to invite multiple co-hosts and talk with your audience. A perfect example would be WebinarJam that allows up to 6 co-presenters.
5. Gain Authority
No matter what your professional field is, gaining authority should be your primary goal. No, we don’t mean by becoming “bossy” but by building a fan base and earning their trust.
When you are an authority in a field, what you say has more value and credibility. Others will link to you, talk about you or your brand with their network.
In terms of webinars, you can become a domain-expert by continuously delivering useful information, helping your audience, and proving you are a credible person.
In turn, you’ll be recognized as a thought leader and industry stalwart. Becoming so will drastically improve customer retention and customer lifetime value for your webinar business.
On a personal level, you’ll get to learn more about the industry, improving your knowledge and soft skills about presenting and webinar management.
All of this combined gives you a leading advantage which means it’ll be difficult for your competitors to outrank you. Plus, it helps you boost sales in the long-term.
Which Businesses Will Benefit Most from Webinars?
While almost every business will benefit from webinars, there are a few which can see much better growth after implementing webinars. Likes of these include:
Individuals: Webinars can work surprisingly well if you are new to a specific industry and want to build a solid online presence without wasting a lot of money in paid advertisements. If you are delivering good content, word-of-mouth advertising can help position you as a credible source.
Small Businesses: The same goes for small businesses with a limited budget with zeal to take over big companies. Hosting information-packed webinars with the help of the best webinar software for small business can help your brand build a loyal user base and boost sales.
Internet-based Brands: If you sell products or services on the internet, webinars can be very effective for your business. You can also build an additional income stream by charging for webinar seats while still promoting your products/services to attendees.
Other than these, large companies can also benefit from webinar platforms by hosting online meetings, streaming webcasts, and creating a more engaging environment.
In contrast, webinars are supposedly not very beneficial for ecommerce stores as there are other ecommerce best practices that are more effective at promoting products.
How To Host A Webinar: Everything You’ll Need
Hosting a webinar would be probably the easiest thing you do to market yourself or your brand. With the right webcast software, half of your work is done. What’s left now is to create the best webinar setup through which you can go live.
A few things you’ll need are:
- A web camera connected to your computer
- An external mic (preferred) or in-built computer microphone
- Fast internet speed
- An informative and engaging script (very important)
- An audience
Once you have everything needed to properly record yourself, you can connect that to webinar software which will take care of the rest. If you are in doubt, you can ask your webinar platform’s support team to help you on how to record a webinar on PC.
If you are on a tight budget, you can directly use a smartphone with a decent camera and mic. Next, use a webinar software that allows free-trial like WebinarJam where you can get started by paying only $1 for a 14-day trial.
7 Amazing Tips and Strategies To Make Your Webinar Stand Out
Are you familiar with the word “Webinar Shock”?
Chances are you aren’t because that’s not an actual word that you can find in the Oxford dictionary. It is an idea, described by Jerod Morris from Copywriter, which explains that we are in the age where “the volume of webinars intersects our limited human capacity to consume them.”
In English: there are just so many webinars floating around the internet.
Don’t believe us? Check your email or social media and you’d find at least 10 webinar invitations, each discussing topics you aren’t remotely interested in.
But, what does it mean for you as someone who’s interested in hosting a webinar?
It means that you’ll have to take the bull by the horns. Otherwise, your webinar invitations will be left ignored and you’ll become just another name in the market.
And how does one do that? By being unique, putting in more effort, and standing out from their competitors. Here are 7 webinar best practices 2020 that’ll turn your webinars into extraordinary sales channels and guide you on how to do a webinar – the right way.
You can also read this guide giving you 11 proven tips to make sure your webinar will go well.
1. Research Your Audience
Technically, your audience research starts even before you decide the topic of the webinar. Without a general idea of who your audience is going to be, you’ll be shooting in the dark and hoping to hit the right target.
If you have a broader idea of what type of audience is attending your webinar, it’s time to niche-down.
The primary purpose of webinars is to generate leads or sell products/services to earn a profit. Without proper audience research, you won’t be able to sell your products or generate leads in an effective manner.
For example, suppose you are hosting a webinar where you are going to talk about “Personal Finance Management”
During the webinar, you have two goals in mind – 1. Convert the audience as email subscribers so that you can soft-sell your course later or 2. Directly sell the course and convince the audience to buy with this.
Now, if you haven’t done proper keyword research, you’d be lacking a few important points that can help you convert better, viz:
- Their demographic and average age
- Professional domain and expertise
- Problems that you must address during the webinar and take advantage of to sell your product
In-depth research of your webinar audience helps you accurately predict what they are expecting from the webinar related to the current market scenario. It also helps you understand the best days and times for webinars.
One of the easiest and straightforward ways to gather audience information is via your webinar registration page. On the registration page, you can create optional fields to ask about their company, role, industry, business type, and if they want you to cover something specific.
You’d be surprised at how many unique questions and ideas you’ll get that when addressed can make your webinar highly satisfactory.
Other than that, you can conduct surveys, try to find customer data, find the best time for webinars, and do online research or connect with other webinar presenters. You can also refer to the best webinar examples or take the best webinar course to learn more.
2. Track Your Audience Actions
Ever wondered why the world’s top tech products/services are free to use? It includes Google, Facebook, YouTube, Twitter, Instagram, and so on…
It’s not because the makers have an abundance of money, it’s because they are more interested in collecting data. When you browse these platforms, each action you take is being recorded, and then based on your interests and actions, the platforms will show you relevant ads (which you are more likely to click as it’s something you are potentially interested in.)
It may sound creepy and change the way you use those apps, but the moral of the story is – data = profit. And the same mantra applies to webinars.
Using popular analytics tools like Google Analytics and Facebook Insights (both of which are free, btw), you can understand:
- What kind of message your audience is most responsive to
- What influences their decision to either purchase the product or become a lead
- At what time they quit watching
- Their demographic, gender, device they use, and a lot of other parameters
- What is the best time to host a webinar
Using this goldmine of data, you can precisely gauge what’s working and what can be improved. For instance, if a high percentage of the audience starts to close the webinar after 30 minutes, you can limit your future webinars to 30 minutes or less as that’s what your audience wants.
If you are finding external analytics tools difficult, you can stick to in-built advanced analytics reporting tools offered by most webinar platforms. While the available data is comparatively less, you can still make the most of it.
3. Make It Visually Interactive
Take a closer look at the results of these two case studies:
- Adobe did a study which found that Facebook posts that are using images and visual elements receive 650% higher engagement than text posts
- A study by Microsoft suggested that today, the average attention span of a human is 8 seconds which is a 33% decrease from the average attention span of 12 seconds in the year 2000
In a nutshell, you need to understand that the human attention span is sharply reducing and you only have a few seconds to grab their attention and keep them interested. Secondly, using visual elements can help you quickly improve engagement.
A lot of webinar presenters prefer to talk and not use any visual elements. For some, it may work but for many, it’s a wrong approach to take. If you are continuously talking, the audience will start processing something else in their subconscious mind that can take away their attention.
In contrast, when you use images or visual aid, their brain will be forced to process changing information and layout. Also, it is easier to explain a concept with the help of images and drawings than it is to explain in words.
Most of the best online conferencing tool, WebinarJam for instance, has a feature that lets you use a PowerPoint presentation to discuss a point, read how to make a great webinar presentation with no skills if you need help. You can also use a whiteboard to annotate something, draw shapes, mind maps, and do other cool stuff.
Other than these, it’s also a good idea to take constant surveys and polls during the webinar. This way, you will ensure that the audience is actively engaging and you are on the same page.
4. Stay Away from Filler Content
The most popular length for a webinar is around 60 minutes.
However, based on a few different studies, the audience prefers shorter, to-the-point webinars of 30 to 45 minutes.
If you are planning to host a webinar that is going to last for several hours, you may want to reconsider. As we discussed, we are living in an age where there’s a lot of information available that our limited mind can’t consume.
In most cases, a webinar can be completed within an hour mark, including an introduction and Q&A session if you have a proper script ready. Otherwise, it’s easy to discuss a single topic and realize that 30-minutes are over.
When creating a script, make sure to properly assign a time to each topic as per its complexity. If it’s basic, you can just give a brief and move over to many important topics. Each of the topics should be explained in an easy-to-digestible format without any filler content.
Filler content is anything that doesn’t add much value to the discussion but eats time. If there’s too much filler content, the audience will get bored or find the webinar unsatisfactory – both of which will directly affect your sales.
However, it’s not always you who can lose track of time. Sometimes, the audience may start asking questions and try to take advantage of your time. In such situations, the best option is to remind them to keep their questions ready for the Q&A sessions (we’ll come back to it in some time.)
5. Keep Mobile In Mind
If you look at what device audiences use to watch webinars, desktops are leaps and bounds ahead. After all, as of 2019, only 7% of webinar attendees were on a mobile phone.
However, that number is increasing rapidly as more and more webinar platforms are launching smartphone apps to encourage users to attend webinars on the go.
Most webinar platforms run over web-browsers. While desktops can handle live-streaming very efficiently without any lags, on mobile due to smaller screens, browsers lack the best viewing experience.
For instance, on a desktop, a viewer can keep the video open and chat or attend surveys/polls at the same time. They won’t need to minimize the video view as there’s plenty of space on the screen.
On the other hand, mobile viewers usually have to watch on a full-screen mode and if they have to interact, they need to minimize the view window. It affects their viewing experience and they can’t view your face until they swipe back to the streaming window.
If your webinar software has a dedicated smartphone app, it can provide a much better experience to mobile users. From our list of, ClickMeeting offers one of the best online meeting applications which works better than other competitors.
Since you’ll be getting quite a few queries asking “can I attend a webinar on my phone?”, you should add a FAQ section on the registration page explaining how.
6. Marketing Is The Key
Probably we don’t need to tell you that great content alone isn’t going to attract an audience. No matter how well-planned your webinar script is, you will have to promote it and let people know about your upcoming webinar.
However, at the same time, you also need to remember what Tom Fishburne said – “the best marketing doesn’t feel like marketing.”
Your marketing should be well-timed and look natural. To give you an example:
A 50% discount flash sale announced before a few days of the webinar will create a better sense of urgency versus if it was announced two months ago and you are promoting it over and over again (to the same audience.)
Most webinars marketers start promoting their webinars even before they’ve finalized the deal. But instead of asking people to join or pay for the webinar, they begin with a formal announcement and ask for suggestions.
It helps them create a wave and put a thought on their audience’s mind. Once they’ve finalized the topic and the date, promotion happens numerous times before launch.
Now the question is, how do you promote your webinars?
There are a lot of ways but the most common ones are:
- Email marketing
- Blog post announcements
- Social media
- Paid advertisement
- Email signature
According to The 2017 Big Book of Webinar Stats, email marketing is the primary promotion method, used by 45% of marketers.
The same report also states that Tuesday, Wednesday, and Thursday are the best converting days to send promotional emails. And around 25% of registrations occur on the day of the webinar, whereas 23% of registrations occur prior to two weeks.
If you already have a decent-sized email audience, it’ll be easier for you to get the initial momentum and not worry about how to make a webinar successful. However, if you don’t, paid advertisement and social media promotion should be your primary methods.
Posting on industry forums and joining networking events can also help you become a well-known name in the market.
7. Have Questions Ready for Q&A Session
Applause. It’s time to give yourself a pat on the back as you finished the webinar. But, how do you end it? Do you just say bye and disconnect your webcam?
A successful webinar is the one where the audience gets to ask their burning questions so that they feel satisfied and well-informed. Otherwise, you are getting a bad rating, period!
In an ideal scenario, the attendees will have several questions reserved for the end. As the host, it’s your responsibility that you ask the audience if they have any questions or doubts which we can discuss.
But, what if the audience doesn’t have any questions? Should you end the webinar there?
A Q&A session at the end gives you a chance to make a meaningful connection with the audience, grab their attention, and establish industry authority.
If the audience isn’t putting in the effort to ask questions, you need to have a few interesting questions ready that you can discuss. These questions can be related to what you discussed that can help you emphasize your main points.
Going forward, you can get someone to note down the most common questions asked and use them as a backup in your upcoming webinars. Alternatively, you should track trends and try to find relevant questions that you think your audience would likely ask.
1. How To Setup A Webinar Free?
2. How Does Zoom Compare with Other Webinar Platforms?
Since Zoom is a popular platform, we decided to put it face-to-face against other top platforms and see how it performs.
Zoom vs WebEx: WebEx is a much evolved platform and used by larger enterprises.
Zoom vs GoToMeeting: Our vote goes to GoToMeeting as it offers more features and security.
Zoom Webinar vs Meeting: Zoom Meeting is the standard offering. For extra $40, you can get Zoom Webinar add-on that adds some basic webinar features. We don’t recommend either.
Join me vs Zoom: We haven’t reviewed JoinMe webinar yet so can’t comment on this.
Zoom vs GoToWebinar: Undoubtedly, GoToWebinar is a winner with more advanced features and marketing tools to offer.
Adobe Connect vs Zoom: Adobe connect webinar platform is rather complicated to use and is targeted towards large enterprises.
AnyMeeting vs Zoom: They both offer free plans and are targeted towards online meetings. Both have very limited webinar features so we’d recommend going for other options from our list.
3. EverWebinar vs WebinarJam: What’s The Difference?
Both of these platforms are developed by the same team so you might wonder what’s the difference.
WebinarJam is dedicated towards helping you host live webinar events with industry-leading features. EverWebinar helps you host evergreen (automated) webinars to passively collect leads.
If you can afford, we’d recommend signing up for both to enjoy the best of both worlds. You can sign-up by paying just $1 for a 7-day trial on both platforms.
4. How Does WebEx Compare with Other Webinar Platforms?
Although it didn’t make it into our top list, WebEx is still a very well known name in the industry. Here’s how it compares:
WebEx vs Webinar: WebEx when compared with other webinar platforms caters to high-end enterprise users and requires some technical knowledge.
WebEx vs GoToMeeting: GoToMeeting takes the lead as it is much affordable and offers an intuitive user experience to allow anyone to host a webinar in minutes.
Since you made it so far, you can probably tell from this roundup of best webinar companies, especially after reading our in-depth individual reviews, there’s nothing as such one webinar software fits all aka “the best webinar software”
Based on different factors, features, and most importantly your needs, you need to pick the best online webinar service for your business.
For starters, analyze your audience size, monthly budget, must-have features, and then compare those against our roundup of 16 best online presentation tools 2020 (yes, not a small “5 best webinar software options” like others.)
We don’t recommend going with, even if they are the best free online meeting services as they have a lot of limitations that can hurt your growth in the long-run.
However, if you are on a super-tight budget, you can get started for almost free. How? Simply start your 14-day trial (costs only $1) with WebinarJam and you are good to host your first webinar.
A lot of webinar platforms come with a free trial or money-back guarantee which ensures that you can test it thoroughly before paying for long-term plans.
If you ask for our top pick for the best online webinar platforms, we’d whole-heartedly recommend opting for WebinarJam. We have been using it for a long time and it never fails to impress. EverWebinar is the closest rival which we also love.
That’s a lot of talking from our end, let’s turn the tables now.
What is the best webinar platform that you’ve used? If not, which webinar software out of the ones we listed do you plan to use? Is there any other best webinars 2020 platform that you love but we missed out on? Lastly, what are your goals with webinars?
Write down your answers in the comments below.